The Lancome specialist at Macy's said Lancome has pulled all the Magie Noire and no longer selling it?
Why? Why? Why?
You have a great product there don't throw it away in favor of fruit and flower smells.
I too have worn Magie Noire Since the early 80's. I'm not saying that I wouldn't have met my husband and had a child if I hadn't worn this perfume, but it sure played a supporting role!
This fragrance is intoxicating. I have tried many other perfumes, including Lancome's other fragrances but I always come back to this one. While I have received many compliments on this perfume from business colleagues and even strangers, the main reason I wear it is because I feel wonderful when I wear Magie!!
I don't know what the revenues and profits are for Lancome but I suspect 'Magie is no longer achieving its goals. Lancome needs to consider the fact that I have been hearing rumors of its demise for at least 5 years. If I've been hearing these rumors, so have many others. I'd be shocked if your revenues for Magie Noire didn't plummet! It is clear that Lancome has tried to reduce costs by reducing packaging but have you considered marketing Magie as a "strategic " tool that executive women pass down to the women climbing the corporate ladder? Because they loved the scent, my step daughter and much younger sister bought it!
PLEASE TRY ONE LAST MARKETING PLOY BEFORE YOU KILL IT11
On to practicalities, how long will a sealed container of Magie Noire last?
Will you ever produce a kind of Magie Light?
I will miss my strategic partner
9 months ago